Being For Others Health & Wellness Foundation

Following the merger of two hospitals, the newly formed foundation faced the critical challenge of developing a cohesive brand identity that would reflect its unified mission and values. With a commitment to fostering a culture of health and wellness for both, individuals and the broader community, the foundation wanted to establish a clear and compelling presence.  The board members wanted a brand that not only honored the legacy of its founding institutions but also inspired trust, engagement, and a shared vision for a healthier future.

To tackle this challenge, Branded by Woods took a strategic and collaborative approach, ensuring the foundation’s new identity honored its roots while embracing its future. Through in-depth discovery sessions with board members, Branded by Woods distilled the essence of the foundation’s mission—creating a culture of health and wellness—into a cohesive brand strategy. The result was a distinctive logo that symbolized unity and progress, a clear and empathetic voice and tone that resonated with both internal teams and the community, and comprehensive brand guidelines to maintain consistency across all touch points. By seamlessly integrating these elements, Branded by Woods delivered a brand identity that not only reflected the foundation’s purpose but also empowered it to inspire lasting impact.