Dad Water
Legends In Our Own Minds.
The project
Dad Water
After a successful launch into the canned cocktail market, the team at Mom Water created a new, fun and refreshing twist – Dad Water! Made with tequila, these dads are taking the nation by storm!
Challenge
Mom Water LLC was looking to expand its offerings after they took the Ready-to-Serve cocktail industry by storm with Mom Water. Introducing their latest creation: Dad Water, a tantalizing tequila-infused elixir bursting with natural fruit flavors. But they needed a partner who could not only grasp their vibe but also make their wild dreams a reality!
Solution
Branded by Woods created a brand inspired by a real American hero – The Dad. Simple and lighthearted, it was inspired by the men it honors. They are Cool, Hilarious and Stylish – at least in their minds.
Dad Water’s branding truly shook up the market, cementing their status as the coolest dads (and moms) in the drink aisle. A toast to fatherly finesse!
